Pricing Decisions and Game Analysis on Advanced Delivery and Cross-Channel Return in a Dual-Channel Supply Chain System

Advanced delivery and cross-channel return are new phenomena in Omni-channel marketing. This paper studies a dual-channel supply chain system composed of one online retailer, physical store, their ordinary manufacturer. It intends to explore the pricing decisions retailers under four scenarios concerning question whether deliver goods advance use return. We analyze impact operation costs stores transportation retailer on above strategies, with numerical examples, consumers’ perceived value profits each scenario. The results show that default rate unpaid balance directly influences retailer’s strategy choice. store is related proportion retailer. Customers’ brought by advanced leads profit changes members influenced strategy.